Put experience in
the driver's seat
Primary helps you model your product or app into journeys and flows that owners, developers and designers can all understand – and bring to life. Collaborate with teams in real-time and focus on what matters.
- Bring you product vision to life
- Keep your projects on track
- Get everyone on the same page
Bring your product vision to life
Create flows that put experience first
Define how your product is going to work with simple yet detailed user flows.
Use Primary to see your product in action with super speedy prototyping to map all the steps different personas might take when interacting with your product.
Add rich detail
Use our Elements – Interfaces, Rules, Data, Forms and Resources – to create reusable units of information
Branch off
Easily add alternative flows to deal with situations where things go wrong, and rejoin them to the happy path to complete your user's goal
Plug in
Primary integrates with your artboards and wireframes so you can add interfaces or mock-ups
Keep your projects on track
Steer your product in the right direction
Keep your project's progress front and centre - and aligned to bigger business goals.
Instead of one never-ending flow chart, Primary lets you tackle projects piece by piece. You can easily rearrange flows by priority or persona without blocking the queue.
Status check
Quickly see what needs attention first whether your flow is In progress, Needs review, is Approved or On hold.
Move freely
A live, editable environment means you can move, group and rearrange flows without holding things up
Full transparency
When there is a lot of activity on the go, version history shows you who made what change and when
Get everyone on the same page
Collaborate and handoff seamlessly
Goodbye screenshots and slides - hello simple previews and dev-ready releases.
Primary lets you collaborate and present straight from your flow maps, with a living document that rights itself, ready to be exported to tools like Jira, Trello or Github.
Collaborate Easily
Define roles and permissions, so you can invite feedback from all key stakeholders
Presentation Views
Switch between Document and Presentation views, depending on your audience and use case
Smooth handoff
Choose he flows ready to release and convert them into markdowns ready for development
Pricing plans made simple
Primary plans to suit your team
It's easy and free to get started. If you're hooked (we know you will be) and want to keep growing your flows, you can easily upgrade to a Professional or Team plan.
Join our Primary Community
“We started talking about doing personas and putting together user flows. We did one on a whiteboard and thought 'is there a tool to do this?' I looked at Primary and thought ‘that's the thing I want it to do!’ I was excited — we've been making use of Primary ever since.”
“Primary empowered our team to outline our app design in a quick and systemized way. We conceptualised, iterated, and built with greater levels of speed and accuracy, while keeping all stakeholders on the same page.”
“Primary makes communication between business and tech folk significantly clearer. It also made inevitable product changes faster and less risky to implement.”
Jeff Townsend
Engineering Director, Moogsoft
Kathryn Wood
Co-founder, Handdii
Mark McLeod
Co-founder, Roll-it Super