PRODUCT MODELLING

Why model my product?

  • Capture the initial vision of a product
  • Reconcile your vision with user flows
  • Gain critical early feedback from your team

Rapidly map out your customers journey

Place the customer at the forefront with an easy to follow map of their journey to your product.
  • Takes only minutes to map
  • Whole team access to the Journey
  • Attach user stories directly to your customer Journey’s

Let it flow, fast

Progress from an idea to a model concept that’s ready to share, almost instantly.
  • Model your first Flow in minutes
  • Drag and drop Flow steps for easy iteration
  • Iterate 2, 10, 50 times at pace with logic and Elements to create reusable Interfaces, Data, Forms, and Resources.

Build your first Flow out fast and free now!

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Gain feedback and iterate, cheaply.

Digitally socialise the model in it’s infancy for feedback from the broader team with in app commenting features ready to go.
  • Friction free web based platform for any team members to give feedback - no account required.
  • Storytelling format makes it easy to interpet for technical and non technical people.
  • Find gaps and opportunities you couldn’t see before with versatile team perspectives

Ready for Handoff

Take your model to ship stage, with functionality that converts your selected Flows into Product Requirements Documentation, automatically.
  • Pitfalls and opportunities ironed out pre $100 phase, limiting expensive late changes.
  • No double handling of documentation, minimising missed notes and queries.
  • Sprint team can execute independently, at pace with better information.

What else can I do with Primary?

Handoff Documentation for happy engineers.

Clearer, cleaner, better documents for your build team, no double handling (yes it’s possible)!

Learn more

Frequently asked questions

No, you can use the Free level of Primary without a credit card.

No, Primary is purely online, but it works like a local software package.

Pro subscriptions are for a single user, they allow sharing models in view-only mode. Team subscriptions are for multiple users. Primary allows fine-grained access management to projects, SSO sign on and centralised billing for teams.

The best way to get started is to dive in and start working. This will raise some questions, and give you and understanding of the challenges and opportunities of modelling in Primary. Be prepared to throw away or at least heavily refactor your first attempts. The good news is that all these activities are quick to implement, and so don’t be afraid of the time commitment.

Flows should have a short, strong verb statement. Some example names are “Make a Comment” and “Edit My Profile”. Don’t use wishy-washy terms that can be confused. “Manage things in the admin panel” is an example of a poor name.

A flow should achieve just one real-world result for the user. “Clicking a button”, for example, is unlikely on its own to achieve such a goal, and so is unlikely to be an entire flow. At the other end of that spectrum, “Find a product, specify its options and buy it” is likely to be quite a few different flows, as many real-world goals are achieved.

What our customers are saying

Take a read of what our customers are saying on Capterra

Primary helps us map out user journeys quickly and effectively so we can communicate our ideas about how new features should work.
Brent M October 9, 2020
Loved the idea around the user-flow management
Marco P October 19, 2020
Primary provides versioning interface designs and data elements. We also like how structured the flow designer is. Other users may want more flexibility, but this is valuable to us because we can build a fixed process that can be trained to other staff members.
Brent M October 19, 2020
Sharing journeys and flows with an important focus on the documentation (what the user do, how the system respond..) and the possibility to create and re-use elements (interfaces, rules, data...). It's a great help when passing the project over the developer team in a structured way and with all the information needed that cannot be explained in the interface itself.
Gianluca C October 13, 2020
As a freelance application designer, I often work with small teams that don't have much (any) experience with the UX process. Primary not only captures the user flows, it's also a great tool for explaining the process to newbies.
Rebecca M October 8, 2020
Very good. Gave me a platform to design a web app in a simple way that keeps iterating to add more layers as I develop my ideas.
Matt C October 14, 2020
No major issues at all, actually it made my life easier to communicate and document a flow.
Sávio F October 23, 2020
Primary provides versioning interface designs and data elements. We also like how structured the flow designer is. Other users may want more flexibility, but this is valuable to us because we can build a fixed process that can be trained to other staff members.
Frank V October 19, 2020
Try for yourself

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Hit fast forward on your product with Primary today

Where smart teams grow ideas into better products, faster.
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