Choose a plan that’s right for you

Free

$0

Completely free to get started

Free to use features:

Professional

$8

Per month, $96 paid yearly

Professional features:

Team

$12

Per user, min 2 users, $288 paid yearly

Professional features:

Free

$0

Completely free to get started

Free to use features:

Professional

$10

Per month

Professional features:

Team

$-

Available annually only

Professional features:

FAQ

No, you can use the Free level of Primary without a credit card.

No, Primary is purely online, but it works like a local software package.

Pro subscriptions are for a single user, they allow sharing models in view-only mode.  Team subscriptions are for multiple users.  Primary allows fine-grained access management to projects, SSO sign on and centralised billing for teams.

The best way to get started is to dive in and start working.  This will raise some questions, and give you and understanding of the challenges and opportunities of modelling in Primary.  Be prepared to throw away or at least heavily refactor your first attempts.  The good news is that all these activities are quick to implement, and so don’t be afraid of the time commitment.

A flow should achieve just one real-world result for the user.  “Clicking a button”, for example, is unlikely on its own to achieve such a goal, and so is unlikely to be an entire flow.  At the other end of that spectrum, “Find a product, specify its options and buy it” is likely to be quite a few different flows, as many real-world goals are achieved.

Flows should have a short, strong verb statement. Some example names are “Make a Comment” and “Edit My Profile”.  Don’t use wishy-washy terms that can be confused. “Manage things in the admin panel” is an example of a poor name.

What our customers are saying

Take a read of what our customers are saying on Capterra

Primary helps us map out user journeys quickly and effectively so we can communicate our ideas about how new features should work.
Brent M October 9, 2020
Loved the idea around the user-flow management
Marco P October 19, 2020
Primary provides versioning interface designs and data elements. We also like how structured the flow designer is. Other users may want more flexibility, but this is valuable to us because we can build a fixed process that can be trained to other staff members.
Brent M October 19, 2020
Sharing journeys and flows with an important focus on the documentation (what the user do, how the system respond..) and the possibility to create and re-use elements (interfaces, rules, data...). It's a great help when passing the project over the developer team in a structured way and with all the information needed that cannot be explained in the interface itself.
Gianluca C October 13, 2020
As a freelance application designer, I often work with small teams that don't have much (any) experience with the UX process. Primary not only captures the user flows, it's also a great tool for explaining the process to newbies.
Rebecca M October 8, 2020
Very good. Gave me a platform to design a web app in a simple way that keeps iterating to add more layers as I develop my ideas.
Matt C October 14, 2020
No major issues at all, actually it made my life easier to communicate and document a flow.
Sávio F October 23, 2020
Primary provides versioning interface designs and data elements. We also like how structured the flow designer is. Other users may want more flexibility, but this is valuable to us because we can build a fixed process that can be trained to other staff members.
Frank V October 19, 2020

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Hit fast forward on your product with Primary today

Where smart teams grow ideas into better products, faster.