Here at Primary, we’re big fans of teamwork. We believe that collaboration leads people to achieve some pretty awesome things, which is why we’re constantly looking to connect with new designers, developers, and other product folks around the world.

Lucky for us, there are a plethora of product manager groups out there to help us do just that. These places are treasure troves of wisdom, insight and resources to help you build better products.

It goes without saying that joining a community is an investment, so you need to pick and choose the ones that will help your career — not the ones that will leave you with endless notifications and dead noise. So what are the best online communities for product managers to sharpen their skills in 2021? Here are my top picks.

1. Creative Product Managers

Creative Product Managers is one of the biggest and best private LinkedIn communities out there for product builders, designers, and creators. For over 12 years, Creative Product Managers has provided resources and guidance to product enthusiasts with videos, articles, podcasts, and discussions.

The community is run by product veteran Daniel Dabés, and currently has 80,000+ members from more than 100 countries in the U.S., Europe, and Asia. Membership is free and anyone can post at any time, but the community is monitored and moderated. Creative Product Managers also has a ton of premium content created by top Product Influencers, ranging from authors to consultants, teachers, and entrepreneurs.

Who it’s for: Product managers, UX designers, and entrepreneurs.

Cost to join: It’s completely free to join the LinkedIn group, but you’ll need to pay to access the premium content. 

2. Women in Product

In case the name wasn’t a dead giveaway, Women in Product is a community for females in product management. Founded by Merci Victoria Grace, Women in Product prides itself on its global network that brings together women at all levels of product management to connect, seek help, share advice, or find jobs.

The community is organised into 27 regional, member-driven chapters across the U.S. and Asia Pacific, and has more than 23,000 community members in their Facebook Group. On top of being a big community of like-minded females in product, the Women in Product chapters organise online and live events, provide resources for skill development, and even host an annual conference. 

Who it’s for: Female entrepreneurs or product managers who want to network with like-minded professionals from all levels.

Cost to join: Free to join, but you’ll need to pay for access to chapter events and conferences.

3. Products that Count

Products that Count was created by SC Moatti (of Nokia, Facebook and Electronic Arts fame) with one question in mind: what makes a great product? The community now brings together over 300,000 members through its LinkedIn community and 100+ events throughout the year.

Products that Count has two membership options: the first requires no sign-up and gives you access to digital resources such as podcasts, articles, newsletters, webinars, videos and its very own speaker series. The members-only option requires you to join via LinkedIn but comes with additional benefits such as eBooks, access to the archives, invitation-only meetings, executive panels, live events featuring industry thought leaders, and the ability to contribute to the community as a product pro.

Who it’s for: Product managers, business owners, online entrepreneurs, and product enthusiasts. 

Cost to join: Both membership tiers are free, but you’ll need to join with your LinkedIn account for access to members-only content.

4. Product School

Product School is an online leader in product management training and has helped millions take the first (or next) step in their career. The school has a seriously star-studded line-up of instructors from Uber, Salesforce, Netflix, Slack, and YouTube (just to name a few) teaching courses in product management, leadership, data analytics, UX, coding, and more.

While Product School has a pretty solid presence on the ground with more than 20 campuses worldwide, its online community is really what shines. The Product School Slack is a product management community where more than 35,000 product managers, tech professionals, hiring managers and mentors gather to share resources, network, participate in weekly AMAs (Ask Me Anything) and get career support. There’s also a Facebook group with more than 50,000 members.

Who it’s for: Product managers of all levels, business owners, executives, data analysts, UX designers, tech entrepreneurs, or anyone looking to improve their product.

Cost to join: Free to join, but you’ll need to pay for access to courses.

5. Better Product

The Better Product Community by Innovatemap prides itself on being a community by product people, for product people. As the name implies, this group is one of the most helpful communities for product managers and practitioners to share what it takes to design, build, market and sell better products.

Better Product has a fairly strict vetting process. To become a part of the community, you have to submit an application, which will then be reviewed by a member of the team. Once you’re in, you’ll have access to exclusive digital product resources, content and events from the product crew at InVision, Sketch. Adobe, Pinterest, Buffer, and more.

Better Product’s Community Manager Ellie McCandless and her team are always looking for ways to provide the best experience for their community; keep an eye out for what they’re about to launch later this year! 

Who it’s for: Digital product leaders, product practitioners, and entrepreneurs across a variety of disciplines.

Cost to join: Absolutely free — just fill out this Typeform.

6. Product-Led Growth (PLG)

The Product-Led community is run by the same team behind Wes Bush’s Product-Led Growth, a course that supports product managers with the training, support, and tools to turn their product into a growth engine.

This is one of the best Slack communities and groups for product managers looking for content specifically dedicated to its philosophy of product-led growth. With an impressive lineup of experts from HubSpot, Appcues, OpenView, Invision, Intercom and Drift, this community is a must if you’re building SaaS products.

Who it’s for: SaaS product managers and business owners interested in the principles of product-led growth.

Cost to join: Free — just make sure you’re actively contributing. PLG prides itself on having a community of members that deliver more value than they extract.


7. r/ProductManagement

There’s a subreddit for everything these days, so it’s no surprise that there’s a sub dedicated to Product Management. This community has over 48.5k members and counting, who gather to share advice on product management life, latest ideas and concepts, resources, and more.

Unlike some of the other PM communities, you don’t need to link your membership to your professional profile. This makes r/ProductManagement the perfect place to go if you have questions to ask but would prefer to do it anonymously — or, on the flip side, you’d prefer to give advice without divulging too much about your professional career. However, the vetting process is essentially non-existent, which means the quality of posts can be a bit hit or miss.

Who it’s for: Product managers, digital developers, UX designers, and entrepreneurs.

Cost to join: Free.

8. LEANSTACK Community

Most product managers are familiar with lean methodology in some way, shape, or form. The LEANSTACK community is a place for developers, designers and product managers to talk specifically about validating product and feature ideas using this popular business modelling tool.

On top of getting access to 2595 active members, you’ll also get the chance to engage directly with Ash Maurya, the creator of Lean Canvas and author of Running Lean. If you’re looking for first-hand insights into lean methodology from the master himself, this is the perfect place to look.

Who it’s for: SaaS product managers, digital product managers, developers, entrepreneurs, techpreneurs, UX designers, and business owners.

Cost to join: Completely free.

9. Modern Agile

It’s impossible to mention lean without mentioning agile. If you’re more partial to the agile approach, Modern Agile is a fantastic community where you can learn more about streamlining, simplifying and improving your product management using this methodology. 

Modern Agile unites thousands of product managers, business owners, entrepreneurs and thought leaders on their Slack community, Twitter and Facebook Group. Owner Joshua Kerievsky also hosts The #ModernAgileShow, a podcast and YouTube channel where he shares more on the principles and practices behind agile.

Who it’s for: One of the best Slack groups for product managers in SaaS or digital, as well as digital product managers, developers, entrepreneurs, techpreneurs, UX designers, and business owners.

Cost to join: 100% free.

10. Online Geniuses (OG)

Online Geniuses is a massive community founded by David Markovich, and has over 30,000 industry experts working in all niches of the digital marketing ecosystem. This group is where product and marketing collide, which leads to some incredibly interesting and fruitful discussions on how the two functions can serve each other and support each other to succeed.

Online Geniuses members and speakers include entrepreneur Gary Vaynerchuck, tech evangelist Guy Kawasaki, Microsoft Chief Evangelism Officer Christi Olson and more. Online Geniuses also has a pro community, which includes weekly mastermind calls, a curated newsletter, promoted marketplace listings, and more.

Who it’s for: Product marketers, product designers, entrepreneurs, CMOs, freelancers, consultants, and agency owners.

Cost to join: It’s free to join the community, but you’ll need to pay $60/Month for access to the Pro community.


Did we miss any? Let us know which product management communities we should add to the list on LinkedIn or tweet at @jamesbillson.

If you found this article useful, check out our Learning Hub here for more Product insights and to access free resources.