Build your app in
model space before you code

Before a single line of code or a trace of design, Primary is here to help you put first things first – business strategy and customer experience. Steer your product in the right direction and align teams by turning your vision into detailed flows.

Build Better Products

Create a product thoughtfully aligned to your business strategy and deliver services with the experience your customers want

Bring Teams Together

A browser-based platform means everyone can be on the same page, no matter where they are

Power-up Presentations

Create a genuine meeting of minds with shareable previews, markdown and team commenting

Agile design for digital products

Take your product from dream-state to dev-state

Move work forward - not just around

Want to deliver new features and improvements faster, giving users an amazing experience with your product? Primary makes it easy to design for experience first, putting your user at the forefront: create a step, describe what the user does, how the app responds, and add detail. Easy as!

Bring your product vision to life.

Keep your projects on track

Get everyone on the same page.

Primary integrates with your tools

We started talking about doing personas and putting together user flows. We did one on a whiteboard and thought 'is there a tool to do this?' I looked at Primary and thought "that's the thing I want to do!" I was excited - we've been making use of Primary ever since.

Jeff Townsend, Engineering Director, Moogsoft