Harness the power of stories
to build better digital products

Primary provides a structured approach so users and developers can work together to establish what jobs your app will do and how it will do them. 

Build Better Products

Create a product thoughtfully aligned to your business strategy and deliver services with the experience your customers want

Bring Teams Together

A browser-based platform means everyone can be on the same page, no matter where they are

Power-up Presentations

Create a genuine meeting of minds with shareable previews, markdown and team commenting

Agile design for digital products

Take your product from dream-state to dev-state

Product Ideation

Service Design



Primary Journeys

  • Strategy Alignment
  • CX Design

Primary Flows

  • User Experience
  • Business logic and data

Primary Share

  • Stakeholder socialisation
  • Feedback capture

Primary Releases

  • Sprint by sprint design
  • Backlog management

Move work forward - not just around

Want to deliver new features and improvements faster, giving users an amazing experience with your product? Primary makes it easy to design for experience first, putting your user at the forefront: create a step, describe what the user does, how the app responds, and add detail. Easy as!

Bring your product vision to life.

Unlock the creativity of your whole team.

Keep your projects on track

Primary integrates with your tools

We started talking about doing personas and putting together user flows. We did one on a whiteboard and thought 'is there a tool to do this?' I looked at Primary and thought "that's the thing I want to do!" I was excited - we've been making use of Primary ever since.

Jeff Townsend, Engineering Director, Moogsoft