Helping teams to create better products, faster.

Join progressive organisations across the globe utilising Primary to visualise, document, validate and handoff product specs.

Raul Macedo, Product lead at mentores digital

“Our team can move through early stages of validation before pushing pixels. In turn saving a lot of time and money.”

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Clarify vision faster
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Bring stakeholders together
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Increase product velocity

Solutions for creating great products, fast

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Primary helps you model your product or app into journeys and flows that owners, developers and designers can all understand – and bring to life.

Use Elements – Interfaces, Rules, Data, Forms and Resources – to create reusable units of information.

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Primary helps you handover your product model for developers – ready to build from your User Flows, in a convenient automated Product Requirements Document.

Use native asynchronous video Walkthroughs of Flow prototypes to Handoff – perfect for any team, remote teams, and teams in different time zones.

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Primary integrates with your tools

Plug in your favourite prototyping, wireframing and team collaboration softwares for a more seamless data flow between the programs your team utilise daily.

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Sketch
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Figma
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Slack
Jira

“We were creating personas and putting together user flows. We did one on a whiteboard and thought ‘is there a tool to do this?’ I looked at Primary and thought “that’s the thing I want to do!” I was excited – we’ve been making use of Primary ever since.”

Jeff townsend, engineering director at MOOGSOFT

What our customers are saying

Take a read of what our customers are saying on Capterra

Primary helps us map out user journeys quickly and effectively so we can communicate our ideas about how new features should work.
Brent M October 9, 2020
Loved the idea around the user-flow management
Marco P October 19, 2020
Primary provides versioning interface designs and data elements. We also like how structured the flow designer is. Other users may want more flexibility, but this is valuable to us because we can build a fixed process that can be trained to other staff members.
Brent M October 19, 2020
Sharing journeys and flows with an important focus on the documentation (what the user do, how the system respond..) and the possibility to create and re-use elements (interfaces, rules, data...). It's a great help when passing the project over the developer team in a structured way and with all the information needed that cannot be explained in the interface itself.
Gianluca C October 13, 2020
As a freelance application designer, I often work with small teams that don't have much (any) experience with the UX process. Primary not only captures the user flows, it's also a great tool for explaining the process to newbies.
Rebecca M October 8, 2020
Very good. Gave me a platform to design a web app in a simple way that keeps iterating to add more layers as I develop my ideas.
Matt C October 14, 2020
No major issues at all, actually it made my life easier to communicate and document a flow.
Sávio F October 23, 2020
Primary provides versioning interface designs and data elements. We also like how structured the flow designer is. Other users may want more flexibility, but this is valuable to us because we can build a fixed process that can be trained to other staff members.
Frank V October 19, 2020

Trusted by businesses great and small

Hit fast forward on your product with Primary today

Where smart teams grow ideas into better products, faster.