Helping teams to create better products, faster.
Join progressive organisations across the globe utilising Primary to visualise, document, validate and handoff product specs.
Solutions for creating great products, fast

Primary helps you model your product or app into journeys and flows that owners, developers and designers can all understand – and bring to life.
Use Elements – Interfaces, Rules, Data, Forms and Resources – to create reusable units of information.
Primary helps you handover your product model for developers – ready to build from your User Flows, in a convenient automated Product Requirements Document.
Use native asynchronous video Walkthroughs of Flow prototypes to Handoff – perfect for any team, remote teams, and teams in different time zones.
Primary integrates with your tools
Plug in your favourite prototyping, wireframing and team collaboration softwares for a more seamless data flow between the programs your team utilise daily.





“We were creating personas and putting together user flows. We did one on a whiteboard and thought ‘is there a tool to do this?’ I looked at Primary and thought “that’s the thing I want to do!” I was excited – we’ve been making use of Primary ever since.”
What our customers are saying
Take a read of what our customers are saying on Capterra
Trusted by businesses great and small
Hit fast forward on your product with Primary today
Where smart teams grow ideas into better products, faster.