Function first design to
optimise your UX/UI agency
Join progressive UX & UI professionals and agencies across the globe who use Primary to ideate, define and document their design solutions.
Trusted by businesses great & small
Primary engages your teams, customers and stakeholders
Primary helps you model your product or app into journeys and flows that owners, developers and designers can all understand – and bring to life.

Be more
profitable
- Nail the brief or project requirements
- Create advocates and deepen relationships
- Minimise costly reworks or scope creep
We don’t care
what you call it...
…just use Primary to move through crucial early stages!
The only thing that matters is helping your team to deliver great products that your customers love.
Primary enables
your current tool set
Use Primary to support the tools you know and love like Miro, Figma and Notion. Unlock missing detail and remove wasted time and effort with your UX/UI creation process.
Design better UI. It’s that simple.

“Our team can gather requirements in those crucial early stages much more effectively with Primary. Our client relationships are much more productive and profitable.”
Raul Macedo — Founder/CEO, Mentores Digital
What our customers are saying
Take a read of what our customers are saying on Capterra
Try Primary today for free!
It’s time to take your UI/UX agency or consultancy to new heights